Overview:Museum Marketization: Cultural Institutions in the Neoliberal Era - Discovering the Creative Industries - This wide-ranging book explores the impact of marketization on the creative industries. With critical perspectives from a variety of disciplines and global experts, numerous examples from international cultural institutions are employed to illuminate the topic. Culture and business have become increasingly intertwined, and cultural institutions need to be aware of their place in the market. Commercial awareness, which was previously disparaged, is now seen as a legitimate and necessary response to increased competition, enhancing experience, increasing accessibility, broadening inclusivity and sustainable futures with diminishing funding. The contributions to this book highlight that marketing, public relations, sponsorship and fundraising have become integral to the survival of many museums, galleries and events. Of interest to students and scholars across topics such as arts marketing, arts administration, heritage marketing and museum studies, the book is also insightful for reflective practitioners in the creative sector.

This book is on page /2e7b5e0f27aa5a15196a5119e9ab7e5c/book/1603725644-9781138393851. It was written by the following authors: Karin M. Ekstroem. Book Museum Marketization: Cultural Institutions in the Neoliberal Era - Discovering the Creative Industries, which can be read online, published by the company: Taylor & Francis Ltd. Other books on similar topics can be found in sections: Politics, Fashion, Education, Art, Photography, Society, Language, Reference. The book was published on 2019-12-10 00:00:00. It has 228 pages and is published in Hardback format and weight 608 g. File for download Museum Marketization: Cultural Institutions in the Neoliberal Era - Discovering the Creative Industries has PDF format and is called museum-marketization-cultural-institutions-in-the-neoliberal-era-discovering-the-creative-industries.pdf. Other books you can download below. Our orenclub.biz site is not responsible for the content of PDF files.


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